Olay is an American skin care brand owned by Procter & Gamble.
Online Stores Development
Olay aimed to be more accessible to its customers; to create a new and more innovative way to target and attract its brand’s audience through digital media. As it is a business that is all about beauty, it needs to follow and respect this principle in every visual aspect, in order to offer an enhanced digital brand experience.
We have redesigned the online purchasing platform, with the aim of making it more accessible, intuitive and attractive for consumers. In addition, to support and improve the product’s purchasing process, we have developed an integrated e-commerce strategy focused on maximizing the website traffic and optimizing the conversion funnel.