Viero
Viero Paints, part of Cromology, is an Italian brand that has been in the game for over 50 years. Known for producing decorative finishes for interiors and exteriors. They pride themselves on specific training courses and services offered to their target, which mainly consist of decoration professionals and applicators.
Client
Viero
Sector
Interior Design
Activities
Web Design
Marketing Strategy
Web Analytics
Content Strategy
Social Media Advertising
Objective
Implement a complete digital transformation of the brand, especially in the Italian market. By promoting the brand and increasing its awareness online and offline, we extended the network of partner applicators and increased the number of sales.
Solution
We created a multichannel strategy aimed at increasing the brand awareness and giving a revamped cutting-edge image. We developed both the international official website and the Italian e-commerce used by professionals. We implemented Social Media, Google Adwords and E-mail marketing campaigns to support product launches, offline events and increase sales. We have developed and implemented the Android and iOS app to increase sales, improve the shopping experience online and give further support to applicators while they are working. We supported the brand at Made Expo 2019, by presenting a live demo of the e-commerce shopping experience, giving visitors the possibility to test all the services and features.
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