Zago
Zago is an Italian skin care brand that aims to offer a sustainable and cruelty-free beauty alternative.
CONTENT CREATION & PRODUCT LAUNCH
Video production and photo shoots for the brand’s two new products effectively communicated its benefits, and triggered the desire to purchase. The creation of social oriented digital assets was used to form engaging storytelling concepts, based on a solid digital strategy.
GOOGLE & FB ADV CAMPAIGN
To ensure that the social contents created for Zago circulated widely, we initially studied the target audiences in order to effectively create and manage an online advertising plan capable of increasing brand awareness and its conversion rates.
IN NUMBERS: +220% ROAS
The two products are the best sellers yet of the brand, for the year, despite having been only released for three months.
OUR PROPOSAL
Engaging concept triggered by the question “What’s in your bag?”
Pre-roll video
Developed a digital activation, on selected positioning in order to satisfy the target (such as Vevo channels of specific artists, beauty influencers, lifestyle channels).
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