_____mopar

Strategic communication for Mopar in EMEA area.

+5years

collaboration

360°

approach

+7k

organic reach/post

Mopar is the parts, service and customer care organization within Fiat Chrysler Automobiles.

____objective

Development of a strategic communication for Mopar, FCA brand that offers after-sale assistance within EMEA area. The main objective was to build and increase the growth and recognition of all the services that Mopar provides to current and potential consumers, in a transversal way with respect to several FCA brands.

____solution

We have developed an integrated digital strategy able to present itself as a model of strategic communication for EMEA region, on which we have based local messages, through the creation of guidelines for cross-channel communication.

A growth strategy has been implemented through the management of Social Media and the use of advertising supported by relevant content creation.  In order to offer complete support and to increase brand recognition, additional assistance was provided through community management and digital event integration.

Deutsche Bank

Forcetek

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