Objective

To boost brand awareness for Veuve Clicquot Ponsardin (VCP) in the Italian market, drive engagement on social media, and foster a community around the brand by creating visual content that highlights the unique qualities of the champagne, the heritage of the maison, and its luxurious lifestyle.

Strategies & Execution

1. Digital Communication Strategy

Developed a comprehensive digital strategy to enhance VCP’s social media presence in Italy. Focused on balancing paid and organic content to optimize visibility and engagement.

2. Content Production

Created locally relevant visual content that resonated with the Italian audience while staying true to VCP’s brand values and heritage. This included leveraging high-quality visuals to emphasize the exclusivity of VCP champagne.

3. Event Communication

Provided end-to-end support for five events across Italy, including pre-event promotion, live coverage, and post-event materials for social media and press. This approach enhanced brand engagement and established a consistent brand narrative.

4. Influencer Marketing

Executed high-affinity influencer campaigns by selecting relevant influencers who could authentically convey the brand’s image. This approach helped foster genuine connections with the target audience.

5. Co-Marketing & Partnerships

Established partnerships for unique activations, such as the collaboration with Temakinho for a special delivery menu that brought the Veuve Clicquot experience into homes during the holiday season. This was supported by geo-targeted ads and social content to reach a broader audience.

6. Web development

Designed and implemented SEO-optimized Web and landing pages to support campaign objectives and improve search visibility. Each landing page was crafted to enhance user engagement and drive conversions, while the SEO efforts focused on targeting relevant keywords associated with luxury lifestyle and champagne.

7. Photoshooting

Conducted high-quality still life photoshoots in our studio, highlighting the elegance and premium nature of VCP products. Additionally, organized outdoor photoshoots in the scenic areas near our studio on the Navigli in Milan to capture the brand’s connection to a sophisticated urban lifestyle. These visuals were tailored for social media and online platforms to create a distinct and aspirational brand image.