• Client

    System Professional
  • Services

    Strategic Communication and Content Creation
  • Country

    Italy

Support the reaching, engaging and converting of a high-end audience, for which digital channels are perceived as fundamental touchpoints enclosed in the customer journey.

CONTEXT

System Professional, part of the Coty Inc group, is a well-known brand within the hairstyling sector. It communicates to a luxury segment and provides a huge care towards its clients, from the moment they enter in a saloon onwards. The main need of the brand was to increase its brand awareness and amplify the audience within the digital channels.

CHALLENGE

System Professional wanted to provide tools that could open a direct conversation with the final user, both on B2B and B2C level, also to increase the conversion rate.

SOLUTION

Figmenta supported the digital communication through an integrated strategy which included a multitude of activities. From the implementation of contents in social media, such as Facebook, to the launch of ADV campaigns related to contests, passing through Geo marketing campaigns, product photo shootings for the creation of canvas and influencer marketing, Figmenta has coordinated a successful strategy which combines both online and offline touchpoints.

  • Client

    FCA
  • Services

    Digital Communication and Content Creation
  • Country

    EMEA Market

Representation of a strategic digital communication for the aftersales contents for Alfa Romeo, Jeep and FIAT.

OBJECTIVE

The Automotive brands Jeep, Fiat and Alfa Romeo, part of FCA’s group, had the necessity of creating a sustainable and coherent digital communication strategy in regard to the aftersales contents, managed by the brand Mopar. Through the use of digital touchpoints, in particular social media channels such as Facebook, Instagram and Twitter, the aim was to create engaging communication assets.

CHALLENGE

The challenge was to maintain each of the brand’s identity and tone of voice, without going out of the boundaries defined by the aftersales brand, and at the same time entertain the public and entertain the public at the same time.

  • Social Media Management
  • Content Creation
  • Visual Media Marketing

SOLUTION

Figmenta created a standard format that was easily applicable to the communicative flow, differentiated by brand, according to their necessity, which was inserted every month within the EMEA guidelines of the three automotive labels. In this way, it was easy to recognize the contents about the aftersales world, without changing the communication guidelines of Jeep, Fiat and Alfa Romeo, and easing the organizational streams.

  • Client

    Wella Professionals
  • Services

    Digital Strategy
  • Country

    Italian Market

Management of the digital multichannel ecosystem for the Italian market – B2B and B2C

Context

Figmenta supports Wella Professionals in the digital strategy planning, from the social media management to the campaign and product launch.
In more than five years of collaboration, we have developed a direct consultant line with the Wella’s managers, with whom we have created content and platforms able to fulfill the brands’ needs.

Objective

Creation of a multichannel ecosystem for the Italian market – B2B and B2C. The daily challenge is to generate and support the perfect hub for a passionate community of hairdressers and end customers

  • Digital Strategy
  • Social Media Management
  • Content Creation
  • Lead Generation
  • Digital Advertising

Solution

Figmenta manages all the digital touch-points of the brand for the Italian Market; building and implementing result-driven communication strategies and carrying out effective digital marketing campaigns for Wella Professionals Italia. The 360° approach starts from the consultancy and continues until the creation of interactive contents for digital channels, passing through the daily support activities with the Wella community of professionals and customers.