We are what we believe.
We believe in the transformative power of technology, digital innovation, and creativity to develop valuable and groundbreaking solutions that will delight and amaze users.
We believe in teamwork. Working remotely from anywhere in the world teaches you how to make the most of your time with others and enjoy it more.
We believe in the power of saying NO, which is much harder to say than the other word, even if it breaks our hearts.
We believe in the value of making mistakes from time to time : innovation and creativity only emerge through exploration, quick failures, and looking where no one else does. That said, we never like being late.
Figmenta (from Lat. pl. “figmentum”) means Imaginary things.
Born in Florence, Italy in 2007 as a local startup for the local market.
Since 2010, we’ve transformed into a Digital agency working with international brands, opening our first spinoff in London.
In 2012, we began our decade-long journey in the beauty industry as an official vendor for Procter & Gamble, followed by Coty.
Starting in 2014, we collaborated as a startup incubator, launching products, apps, and e-commerce platforms in which we invested.
Since 2017, we’ve specialized as a Creative Digital Boutique Agency with our in-house photography studio, serving clients like Jeep and Burger King.
In 2019, we made our entry into the luxury sector, working with LVMH, Veuve Clicquot, and Moët & Chandon.
Since 2022, post-pandemic, we fully transitioned to remote work and integrated our performance division, Uptraction.
NO, thank you 🫢
aka when we’re truly sorry to say “no.”
- We say no if you expect us to say yes to everything you propose. We are consultants—we offer a range of services, and our duty is to give you the best advice, even when it’s not what you want to hear.
- We say no if you ask for something extraordinary without considering the time and effort required. We can take you to the moon in first class, but we need a solid plan, a clear product, and real market demand.
- We say no if you request work to be done before a contract is in place. We do participate in pitches, but only under specific conditions.
- We say no when we know we can’t deliver exceptional work.
Credits
Valery Aakrjss
Design
Chiara Ampollini
Marketing
Chiara Bada
Partnerships
Lucrezia Boffi
Marketing Operations
Omar Camporesi
Design
Raffaella Canaver
Client Direction
Chiara Citarelli
Administration
Evgenia Demichik
Client Direction
Reynold Giorgini
Development
Karolina Golis
Content Creation
Gabriella Iacobellis
Content Creation
Edelweiss Kaswalder
Marketing
Renuka Kulkarni
Marketing Operations
Cristina Mangiasassi
Administration
Mario Miticali
Technical Direction
Chiara Mortaroli
Social media Strategy
Tahir Muhammed
Development
Giulia Paladini
Client Direction
Kirtika Rao
Marketing
Ahmed Raza Khan
Development
Antoniette Ricatti
Creative Direction
Leandra Rexhepi
Art Direction
Michelle Rossini
Art Direction
Rima Sarkar
Partnerships
Massimiliano Selmin
Marketing
Daria Solovieva
Advertising
