System Professional
System Professional is a luxury hair-care line from Coty Professional Beauty. It is inspired by molecular skincare and has a strong focus on beauty personalization, serving both hairstylists and end customers.
Client
System Professional
Sector
Beauty
Activities
Marketing Strategy
Social Media Management
Social Content Production
Social Media Advertising
Photo Shooting
Video Production
Influencer Marketing
Digital Content Production
Objective
We aim to develop strategic digital communication; addressing a high-end audience. The main requirement of the brand was to increase its awareness and amplify engagement of the digital channels. The method being, was to provide tools that could open direct conversations with the final user, both on B2B and B2C level, and also increase the conversion rate.
Solution
We have supported System Professional’s digital communication through an integrated strategy, mainly focusing on content production. From social media content to the launch of ADV campaigns; passing through Geo marketing activities; photoshoots; and influencer marketing, we have coordinated a successful strategy which combines online and offline touchpoints.
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