Moët & Chandon, one of LVMH’s flagship maisons, has decided to partner with us to manage its social media presence in Italy. The move follows a competitive selection process and reflects the brand’s focus on strengthening local relevance within its broader global strategy.
Bridging Heritage with Contemporary Platforms
The partnership involves adapting Moët & Chandon’s established brand identity to resonate more effectively with an Italian audience—translating legacy into local, everyday digital engagement. It’s a balancing act between honoring the tone of a global brand and speaking fluently in the culture and habits of a specific market.
Core Focus Areas
The collaboration spans several key functions, including:
Refining and localizing the brand’s tone of voice- Managing community interaction and moderating brand channels
- Executing digital campaigns specific to Italian cultural moments
- Optimizing paid campaigns based on performance data and audience behavior
Rather than a one-size-fits-all approach, the effort is built around real-time responsiveness and content that adapts to local context without drifting from global alignment.
Shifting Models of Digital Engagement in Luxury
What stands out in this project is not just the list of services, but what they represent: a shift in how luxury brands manage their digital presence. Static messaging is giving way to dynamic, context-aware storytelling. Community management is no longer limited to customer service—it’s become a form of brand narration, lived out daily across channels.
In this environment, digital strategy is less about volume and more about precision. Cultural fit, adaptability, and speed are increasingly becoming the markers of effective communication.