Figmenta has once again been honored with the LUXlife “Beauty & Fashion Advertising Agency of the Year – Italy” award for 2024. This marks the second time in just three years that we have received this prestigious recognition, underscoring our unwavering commitment to innovation, creativity, and exceptional service.
Recognition for Consistent Performance
The award highlights consistent delivery in a competitive sector shaped by evolving consumer behavior, frequent platform changes, and increasing demands from brands. Our approach emphasizes adaptable processes and results-oriented execution.
Expertise Across Beauty Sectors and Strategic Growth
One of the key reasons behind this success is the expertise across multiple beauty sectors. Initially renowned for our specialization in skincare, cosmetics, and haircare, we have now strategically expanded our services to include fragrance marketing.
Integrated Digital Execution
The agency’s work covers strategic campaign planning, influencer coordination, paid media execution, and web development. Campaigns are designed with platform-specific requirements in mind and structured around measurable outcomes.
These priorities reflect ongoing changes in how digital marketing is executed and evaluated in the beauty and fashion sectors. With focus on:
Data-driven social media campaigns- Performance marketing strategies