Davines has selected us as there new digital partner to manage its social media strategy for the Italian market. The appointment follows a competitive pitch process focused on localized communication and audience engagement across key digital platforms.
Focus on Localized Strategy and Platform-Specific Content
The work involves managing the brand’s presence on Instagram, and Facebook with a content strategy tailored to Italian audiences. The objective is to maintain alignment with the global brand identity while producing regionally relevant content that reflects cultural and linguistic nuances.
Key areas of execution include:
Development of localized content calendars- Community engagement and moderation
- Performance monitoring to meet campaign objectives
- Influencer collaborations to extend organic reach
Davines: Sustainable Beauty with a Scientific Approach
Founded in Italy, Davines is recognized globally for its commitment to sustainable beauty and innovative haircare solutions. The brand integrates environmental responsibility with product performance, targeting consumers who value both efficacy and ethics.
Strategic Direction in a Fragmented Digital Space
The initiative highlights how premium beauty brands are placing greater emphasis on localized digital communication. Rather than relying on broad, universal messaging, there is a growing focus on creating content that reflects the behaviors, language, and preferences of specific markets. Social media continues to serve as a key channel for engagement, product discovery, and ongoing brand interaction.
By tailoring campaigns to local audiences while staying rooted in global positioning, brands like Davines continue to navigate the complexity of the digital world with more targeted and effective strategies.