Apolact – Technology dedicated to Care
Apolact TDC is a food supplement patented by the Italian biopharmaceutical company Technology dedicated to Care. The company offers innovative solutions in the medical field of great value, in particular for the treatment of pathologies related to the accumulation of iron.
Client
TDC – Technology dedicated to Care
Sector
Healthcare
Activities
Web Design
Social Media Management
Social Content Production
Web Analytics
PRODUCT LAUNCH CAMPAIGN
The first impression counts, but also the second
A product that with Figmenta’s help has found a way to make itself known both by the scientific community and the end consumers. Technology dedicated to Care’s goal to promote the company and its new product, named APOLACT. This was done to increase its online recognition and create a community which was interested in health issues, research, well-being and innovation.
SOCIAL MEDIA MANAGEMENT
Developing a Linkedin strategy with the goal of increasing the brand awareness and communicating its core business. With an authoritative, empathetic, and reliable tone of voice, we promoted results of the company’s scientific research.
The Technology dedicated to Care e-commerce site was designed through the Woocommerce platform in order to make the purchase experience simple, intuitive and easy to navigate.
The formula to get noticed (by 10,000 doctors)
The formula to get notice: a team of experts multiplied by a good dose of strategy. The result? 10.000 B2B target views in favor of TDC after we launched a Linkedin campaign to promote its APOLACT pharmaceutical products.
A Google campaign was planned for the B2C target with a return on advertising investment of 15%. These numbers are the result of 3 factors: commitment, strategy and analytical thinking.
|
|
|
|
