Deutsche Bank
Central Portal of Deutsche Bank group, one of the world’s leading financial service providers.
Client
Deutsche Bank
Sector
Banking
Activities
Proximity Marketing
Mobile Design
Objective
Proximity marketing solution development and redesign of innovative mobile customer experience in retail banking. The concept was to redesign, through the implementation of proximity marketing technology, increasing the value perceived while using retail services, and at the same time create value for the bank and consumer by gathering user data.
Solution
We were involved in the project as a technical and strategic partner working closely with three functional areas of the client: Business, Customer Experience and IT. The project team supported Deutsche Bank in the creation of an O-2-O strategy and the integration of the beacon technology with the company’s IT infrastructure.
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