Forcetek Sport
Forcetek Sport produces a complete range of sportswear (both indoor and outdoor) with the ‘Made in Italy’ stamp. Alway in line with fashion trends, they boast about their high performing and innovative fabrics. Fashionable and technical.
Client
Forcetek
Sector
Fashion
Activities
Content Production
Photo Shooting
Video Production
Influencer Marketing
Social Media Management
Social Content Production
Social Media Advertising
Web & Mobile Design
Objective
Detaching the brand’s sportswear line from the military clothing one. Restyling the brand positioning, from technical clothing to high-end sportswear with a lifestyle appeal. Increasing the brand and product awareness. Building a community of dynamic people around the brand, interested in sport and healthy lifestyle.
Solution
We developed the brand’s digital communication guidelines, establishing the tone of voice, storytelling concept and values, topics consistent and visual features. We have restyled Forcetek Shopify e-commerce and developed Forcetek Sport through WooCommerce, in order to separate the souls and divisions of the brand. From pictures to videos, we created tailor made and strategic content for all digital touch points: e-commerce, launch campaign, social media and paid campaigns. We activated relationships with micro, nano and macro influencers that fit the values of the brand and the lifestyle it desired to convey. We manage daily social media communication with its related community through engagement and growth activations.
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