MAXXelle
With fifty years of experience in hairstyling, MAXXelle stands out in 2010 with its high quality products for wellbeing and hair care.
“Quality that translates into the search for ingredients of natural and organic origin; the bases of high performing professional products, but still attentive to the health and well-being of hair and the person”.
Client
MAXXelle
Sector
Beauty
Activities
Content Creation
Digital Strategy
Campagne Google
Campagne Facebook Business Manager
Objective
Make the hair care brand recognizable and distinctive in its social profiles and in all the digital touchpoints through which it communicates; in order to increase the engagement and conversion rate.
Solution
Creation of contents capable of communicating MAXXelle values, organized in monthly editorial plans. The elegant and essential stylistic line of social content has been implemented through traffic campaigns to the site, conversion and increase of followers. Content production defined the online identity of the brand and at the same time has managed to strike the attention of potential customers through the development of campaigns capable of interpreting and guiding their behavior. All resulted in a significant increase in online purchases of MAXXelle Made in Italy products.
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