Figmenta & Davines: Elevating Social Media for Sustainable Beauty

Figmenta, a leading digital marketing agency in Milan, is proud to announce its recent win in managing Davines’ social media communication for the Italian market. Davines, a globally recognized name in sustainable beauty and haircare, has chosen Figmenta to support its brand presence on key social media platforms with a localized and targeted strategy.

About Davines – Sustainable Beauty and Innovation

Founded in Italy, Davines is a premium beauty brand known for its commitment to sustainability, innovation, and high-quality haircare products. With a strong global presence, Davines aims to combine eco-friendly practices with scientific excellence, delivering products that are both effective and environmentally conscious.

Figmenta’s Role: A Tailored Approach to Social Media Communication

Winning this strategic communication tender, Figmenta will now handle Davines’ Italian social media marketing, focusing on platforms like Instagram, Facebook, and LinkedIn. The goal is to craft locally relevant content that resonates with Davines’ Italian audience while maintaining the brand’s global identity.

Key areas of focus include:

Localized content creation that aligns with Davines’ brand voice.
Community engagement to build a loyal following.
Performance tracking to optimize campaigns and reach KPIs.
Leveraging influencer collaborations for higher reach and impact.

Why This Partnership Matters

This collaboration reinforces Figmenta’s expertise in beauty industry marketing and its ability to design tailor-made digital strategies for prestigious brands. Managing localized communication for a brand like Davines reflects Figmenta’s dedication to quality, innovation, and client satisfaction.

About Figmenta

Figmenta specializes in digital marketing for beauty, fashion, and lifestyle brands. With services ranging from social media management, paid advertising, and influencer marketing to web development and e-commerce solutions, Figmenta delivers measurable results that drive growth.

Looking for a Social Media Partner?

Want to take your social media presence to the next level? Contact Figmenta to learn how we can create a localized digital strategy tailored to your brand’s goals.

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I'm Chiara
Figmenta Partnerships Manager

FAQ

What Figmenta means?

Figmenta comes from ancient Latin, the plural of “Figmentum,” meaning “imaginary things” or “creations born from imagination.” Imagination has always been our thing—helping us navigate big changes over the years while staying true to who we are: a Digital Agency with an international vibe and a knack for reinvention.

How is Figmenta’s offering structured?

Figmenta’s offering is organized into specialized divisions, each with its own focus and dedicated team. These divisions can work either independently or in sync, depending on the project’s needs. Sometimes only one division is involved, while other times multiple divisions collaborate seamlessly to deliver the best results.

Why does Figmenta call itself a boutique agency?

Being a boutique agency means focusing on the quality of our partnerships rather than taking on any client and managing projects mechanically. It might sound counterintuitive, but we’d rather earn less and work on projects that inspire us, push boundaries, and align with our working approach. For our clients, this translates into above-average attention to detail and a truly tailored approach. Yes, our prices might sometimes seem higher, but many clients tell us that our offers are “worry-free.” They save time, reduce stress, and provide the peace of mind that comes with knowing their project is in expert hands.

Do you work with small clients or early-stage startups?

Being “small” is more of a mindset than a size. We work—and have worked—with clients who may be small in scale but have big visions. Startups we’ve supported from their earliest days are now generating millions in revenue. What matters to us isn’t your size but your vision, your market knowledge, and your ability to recognize the effort required while trusting expert hands to guide you.

Where are you based?

Figmenta has been fully remote for three years. While our administrative bases are in the UK and Italy, our teams operate entirely remotely across eight countries, three continents, and six time zones.

How can I find out your prices?

Just head to the contact section and tell us what you need, a bit about yourself, and your industry. We always respond with a “starting from” price list, giving you an idea of whether we fit within your budget.

Figmenta & Davines: Elevating Social Media for Sustainable Beauty

About Davines – Sustainable Beauty and Innovation

Figmenta’s Role: A Tailored Approach to Social Media Communication

Key areas of focus include:

Why This Partnership Matters

About Figmenta

Looking for a Social Media Partner?

We serve clients worldwide with teams spread across multiple cities and three continents.

London, UK

Milan, Italy

San José

New Project?

Prefer a direct conversation?We're here ☺️

FAQ

Prefer a direct conversation?
We're here ☺️