Figmenta Strengthens Its Position in the Luxury Beverage Sector with Moët & Chandon

Figmenta consolidates its expertise in bespoke digital communication by winning the local management of Moët & Chandon’s social channels, part of the prestigious LVMH group. This significant recognition underscores the Milan-based agency’s ability to develop effective and innovative communication strategies.

A Strategic Partnership for Digital Growth

“Now more than ever, we are ready to guide the renowned French maison in its digital growth,” says Federico Hertel Gherardi, CEO of Figmenta. “Challenges do not intimidate us; instead, they motivate us to innovate constantly. Even in an ever-evolving landscape, we believe that the key to success lies in cross-functional skills and the ability to adapt to change.”

Key Strategic Activities

After an in-depth analysis of the industry, Figmenta will oversee several strategic activities for Moët & Chandon, including:

Optimization of advertising campaigns, enhancing the achievement of the brand’s strategic goals.
Adapting the brand’s tone of voice for the Italian market, encouraging deeper identification with its values.
Community management and crisis response, maintaining an active and positive relationship with the audience.
Development of local social activations and campaigns, strengthening the brand’s presence in the Italian market.

Beyond the Competitive Pitch

Winning a competitive pitch is just the beginning of a journey of growth and consolidation that Figmenta aims to nurture daily. The key to this success lies in a highly qualified team specializing in the luxury beverage sector, driven by the ambition to exceed expectations.

“We prove with facts that content based on thorough market analysis and current trends enhances the impact of our clients’ communication strategies, contributing tangibly to their growth,” concludes Federico Hertel Gherardi.

Strengthening Digital Presence

Thanks to this new collaboration, Figmenta reaffirms itself as a strategic partner for Moët & Chandon, supporting its digital presence expansion in the Italian market.

At Figmenta Live, we specialize in digital PR and social media to boost your visibility. Let’s build strong, engaging narratives that drive growth and impact.

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I'm Chiara
Figmenta Partnerships Manager

FAQ

What Figmenta means?

Figmenta comes from ancient Latin, the plural of “Figmentum,” meaning “imaginary things” or “creations born from imagination.” Imagination has always been our thing—helping us navigate big changes over the years while staying true to who we are: a Digital Agency with an international vibe and a knack for reinvention.

How is Figmenta’s offering structured?

Figmenta’s offering is organized into specialized divisions, each with its own focus and dedicated team. These divisions can work either independently or in sync, depending on the project’s needs. Sometimes only one division is involved, while other times multiple divisions collaborate seamlessly to deliver the best results.

Why does Figmenta call itself a boutique agency?

Being a boutique agency means focusing on the quality of our partnerships rather than taking on any client and managing projects mechanically. It might sound counterintuitive, but we’d rather earn less and work on projects that inspire us, push boundaries, and align with our working approach. For our clients, this translates into above-average attention to detail and a truly tailored approach. Yes, our prices might sometimes seem higher, but many clients tell us that our offers are “worry-free.” They save time, reduce stress, and provide the peace of mind that comes with knowing their project is in expert hands.

Do you work with small clients or early-stage startups?

Being “small” is more of a mindset than a size. We work—and have worked—with clients who may be small in scale but have big visions. Startups we’ve supported from their earliest days are now generating millions in revenue. What matters to us isn’t your size but your vision, your market knowledge, and your ability to recognize the effort required while trusting expert hands to guide you.

Where are you based?

Figmenta has been fully remote for three years. While our administrative bases are in the UK and Italy, our teams operate entirely remotely across eight countries, three continents, and six time zones.

How can I find out your prices?

Just head to the contact section and tell us what you need, a bit about yourself, and your industry. We always respond with a “starting from” price list, giving you an idea of whether we fit within your budget.

Figmenta Strengthens Its Position in the Luxury Beverage Sector with Moët & Chandon

A Strategic Partnership for Digital Growth

Key Strategic Activities

Beyond the Competitive Pitch

Strengthening Digital Presence

We serve clients worldwide with teams spread across multiple cities and three continents.

London, UK

Milan, Italy

San José

New Project?

Prefer a direct conversation?We're here ☺️

FAQ

Prefer a direct conversation?
We're here ☺️