Figmenta Strengthens Its Position in the Luxury Beverage Sector with Moët & Chandon

Figmenta consolidates its expertise in bespoke digital communication by winning the local management of Moët & Chandon’s social channels, part of the prestigious LVMH group. This significant recognition underscores the Milan-based agency’s ability to develop effective and innovative communication strategies.

 

A Strategic Partnership for Digital Growth

 

“Now more than ever, we are ready to guide the renowned French maison in its digital growth,” says Federico Hertel Gherardi, CEO of Figmenta. “Challenges do not intimidate us; instead, they motivate us to innovate constantly. Even in an ever-evolving landscape, we believe that the key to success lies in cross-functional skills and the ability to adapt to change.”

 

Key Strategic Activities

 

After an in-depth analysis of the industry, Figmenta will oversee several strategic activities for Moët & Chandon, including:

 

  • Optimization of advertising campaigns, enhancing the achievement of the brand’s strategic goals.
  • Adapting the brand’s tone of voice for the Italian market, encouraging deeper identification with its values.
  • Community management and crisis response, maintaining an active and positive relationship with the audience.
  • Development of local social activations and campaigns, strengthening the brand’s presence in the Italian market.

 

Beyond the Competitive Pitch

 

Winning a competitive pitch is just the beginning of a journey of growth and consolidation that Figmenta aims to nurture daily. The key to this success lies in a highly qualified team specializing in the luxury beverage sector, driven by the ambition to exceed expectations.

 

“We prove with facts that content based on thorough market analysis and current trends enhances the impact of our clients’ communication strategies, contributing tangibly to their growth,” concludes Federico Hertel Gherardi.

 

Strengthening Digital Presence

 

Thanks to this new collaboration, Figmenta reaffirms itself as a strategic partner for Moët & Chandon, supporting its digital presence expansion in the Italian market.

 

At Figmenta Live, we specialize in digital PR and social media to boost your visibility. Let’s build strong, engaging narratives that drive growth and impact.