MAIMAI
MAIMAI is a brand that is born with the Made in Italy stamp of approval. This sneaker brand gives its consumers the opportunity to express themselves with an artisanal product, custom made.
Client
MAIMAI
Sector
Fashion
Activities
Campaign Design
Google Ads Campaign
FB Campaign
Digital Strategy
Objective
Before starting international expansion, Figmenta tested the performance activity on the Italian, French and Belgian markets. Always keeping in mind the core message; high-end Italian sneaker brand.
Solution
A series of Google campaigns allowed MAIMAI to explore the sneakers models that users frequently request. Strategic information was gathered and through this an effective long-term marketing strategies was put in place.
Two campaigns were launched: 1) aimed at the Italian market, emphasizing the craftsmanship, custom made and made to order. 2) the foreign market, enhance the ‘Made in Italy’ label . The tests helped MAIMAI build a winning expansion strategy.
In Numbers
+ 215% di ROAS in one month;
increase in the average e-commerce session reaching 20,000 views in the last 60 days.
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