FCA
Fiat Chrysler Automobiles N.V., is an Italian-American multinational corporation and the world’s eighth largest automaker.
Client
FCA
Sector
Automotive
Activities
Photo Shooting
Video Production
Social Media Management
Digital Content Production
Objective
The Automotive brands, Jeep, Fiat and Alfa Romeo, part of FCA’s group, had the necessity of creating a sustainable and coherent strategic digital communication in regard to the after-sales contents, managed by the brand Mopar. Through the use of digital touch-points, in particular social media channels such as Facebook, Instagram and Twitter, the aim was to create engaging communication assets.
Solution
We created a standard format that was easily applicable to the communicative flow, differentiated by brand, according to their necessity, which has been inserted every month according to the EMEA guidelines of the three automotive labels. In this way, it was easy to recognize after-sales world’s content, without changing the communication guidelines of Jeep, Fiat and Alfa Romeo, and improving the organizational streams.
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