Sanotint
SANOTINT® is a brand of Cosval group, a family business founded in 1972. It is a natural and oxidation based hair dye made by combining ingredients of plant origin and a minimum dose of synthetic pigments.
“For Sanotint, color is not just a tint but represents life, art and the different personalities and characters that are part of every woman and each of us”.
Client
Sanotint
Sector
Beauty
Activities
Social Media Communication
Social Content Creation
Shooting fotografici
Objective
Offering recognizable and distinctive image on social media. Promoting the brand online by improving interaction with its consumers and building a community loyal to Sanotint’s products and values.
Solution
The visual contents were the starting point to tell the Sanotint story. We created monthly editorial plans that highlight products characteristics in order to developed both informative and engaging social profiles. From the stylistic line to the definite tone of voice, our indoor photoshoot built the social image of the brand by telling its story and making it known to the community.
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