Davines Formula
Beauty + Sustainability = Davines.
Hair Sustainable Challenge
A haircare group that believes in the power of beauty as a tool to save the planet. How to transform this mission into sustainable consumer behavior? With natural wellness and beauty formulas, inside recycled plastic packaging.
But this is not enough.
Figmenta Solution
We told a story of sustainable change and revolution. We then transposed this brand vision to the brand’s social channels by designing an emotional storytelling and a warm, simple and comforting tone of voice, focusing on conscious knowledge.
Key Activities
Social Media & Content Strategy Production local & global
Indoor & Outdoor Photo-shooting
Strategic support to ensure consistent communication across the brand’s various social profiles
Community management and reporting
How make it happen
The idea is just the starting point. We channel each of our creative choices towards their performance and the growth of a brand. For Davines we therefore create social content tailored to meet its growth objectives. From storytelling to photo and video production, through our indoor and outdoor shoots we design sensory content that allows the brand’s followers to perceive its values and sustainable mission, thus strengthening the presence of the haircare group on social networks.
People First
For us, community management isn’t just about responding to messages from a brand’s followers, it’s about listening to what members are saying and using it to shape future messages. In this way, we were able to increase user interactions across all of the brand’s social profiles, particularly on the Instagram channels.
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