BRAND EXPERIENCE
We will help you to build experiences in order to invoke emotions from your customers, from the first moment they are introduced to your brand, strengthening their interest over time
Brand identity and brand manual
A brand is not just a logo, it is a set of tangible elements; real assets that allows you to compete in a specific product sectors. Figmenta creates these elements by developing consistent and recognizable visual identities suitable for all formats and channels (digital or otherwise). We start from the coordinated image, the packaging, to the brand manual and the naming.
Photo and video in our studio
Figmenta aims to tell the brand’s story through images; capturing the beauty in a shot, or animating it in frames of a video. In an internal photographic studio Figmenta creates photos, videos and 3D graphics to encapsulate the brand from every perspective and point of view. With the latest generation of modern equipment we create still-life productions. As a result of our partnerships with fashion agencies, we are able to create photos and videos with models, including casting and preparation in the studio.
Web site and e-commerce creation
The website’s role according to brand communication has evolved over the years, especially in regards to its ability in capturing attention. From the WordPress landing page, to Shopify or Magento e-commerce, in Figmenta everything is aimed at creating an inspiring and impactful image able to convey brand values.
Storytelling and content creation
The art of storytelling is the heart of communication strategies; capable of reflecting your brand identity and your tone of voice. We expand the imagery accompanying your story and your brand heritage through magazines, blogs, content marketing and podcasting strategies.
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